We have been working at Essent to help to redefine their Energy Plus proposition. Essent is transforming from a traditional energy company to a service partner in renewable energy. As we have the knowledge of creating new services in the media sector, we were asked to help creating new services for the energy sector. So far if you want to have sun energy or isolation in your house, you need to invest upfront in your home. Essent wants to change this into a service with monthly subscription, so it becomes more accessible for all Dutch households.