In the summer of 2018 we had a lot of sport events, like The Olympics Games and European Soccer Championships. AD Nieuwsmedia wanted to try out a standalone Sport Newspaper in the Netherlands, like Marca, As and El Mundo Deportivo in Spain and La Gazetta dello Sport and Tuttosport in Italy. It started in april with news and sales department of 25 people. Target was to at least to sell 75.000 newspapers in subscriptions and via the kiosks. A test for 5 months. In August was decided to stop as the interest from subscribers and advertisers was not enough to have a standalone sport newspaper all year long. Media Bridges helped to launch and test this concept.